Weekly articles
The Aurelia Journal
A new article every week on what actually helps yachts sell, for manufacturers, brokers and charter companies.
All articles
Sell the yacht before it touches water
The months before launch are the best sales time a new model will ever have. Most manufacturers spend them waiting.
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Boat show marketing: before, during and after
A boat show costs a fortune and lasts a few days. What happens in the weeks around it decides whether it pays off.
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What makes a yacht film sell
A beautiful film is easy. A film a buyer watches to the end and acts on takes planning.
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Why a contact form is not a lead funnel
Almost no yacht buyer enquires on the first visit. If your website only has a contact form, you never hear from the rest.
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