Lead funnels
Most buyers aren’t ready today. Be there when they are.
We build lead funnels that catch everyone who shows interest in your yachts, keep them close with the right message at the right time, and bring them back to you when they’re ready to talk.
The problem
Interest costs money. Losing it costs more.
The stand at the show, the film, the ads. They all work, and people notice your yachts. What happens next is where buyers slip away.
- 01
One reply, then silence.
A buyer fills in your form, gets one email back and hears nothing more. A few months later, they buy from the company that kept in touch.
- 02
The business cards from the show.
Great conversations at the stand, a pile of cards, then a busy week back at the office. By the time anyone follows up, the buyer has moved on.
- 03
Clicks that leave no trace.
Your ads bring people to your website. They look around and leave, and you never find out who they were.
- 04
“Not yet” treated as “no”.
Buying a yacht takes months, sometimes seasons. If nobody follows up, you’re forgotten by the time they’re ready.
- 05
No idea what’s working.
You can’t see which film, ad or show brought the buyer, so you can’t put more behind what works.
- 06
Time lost on cold leads.
Hours go to people who were never going to buy, while the serious ones wait for a reply.
A lead funnel solves all six. Every day, without extra work for you.
The sales cycle
Yachts aren’t sold in a week. So why stop following up after one?
You know it better than anyone. Between the first look and the signed contract there are months, sometimes more than a year: research, comparing shipyards, a partner to convince, a boat show, a sea trial, the right moment. Most companies only show up at the very start and the very end.
- 01
First look
A film, an ad, or your yacht at a show.
- 02
Research
Model pages, walkthroughs and reviews, often for months.
- 03
Comparing
Two or three yachts on the shortlist.
- 04
The family decision
A partner, a broker, sometimes an accountant.
- 05
Viewing or sea trial
At a show, at the shipyard or out at sea.
- 06
Contract
The spec, the price and a delivery slot.
The quiet monthsThis is where most buyers are lost. Nobody follows up, so they drift to whoever stayed in touch.
A lead funnel is built for the quiet months. It keeps your yacht in their inbox and their feed, with the right thing at every stage, until they’re ready to talk.
How it works
One system, from first look to first call.
01Attention
They discover you.
Films, ads, search and shows put your yachts in front of the right buyers.
02Interest
They want to know more.
A page built for that yacht gives them the film, the details and the brochure, and you get their contact details.
03Follow up
You stay in touch, automatically.
A short series of emails keeps them close: the build, the walkthrough, the sea trial, an invitation to the next show.
04Enquiry
They’re ready, and you know it.
They ask for a viewing or a price, and you see the full picture: who they are, what they looked at and where they came from.
In practice
What it looks like for your business.
A new model is coming.
- 01
Months before the launch, ads show the first film to buyers who fit the model.
- 02
Viewers land on the model’s page and register for the premiere at the show.
- 03
They follow the build through short updates and get a private viewing at the stand.
- 04
You and your dealers meet buyers who already know the yacht.
A new listing goes live.
- 01
Buyers looking for that kind of yacht see it in ads and on Google.
- 02
They download the spec sheet, and you have their details.
- 03
When the price changes or a similar yacht comes in, they hear it first.
- 04
When they ask for a viewing, you already know what they want.
Guests plan summer in winter.
- 01
They find you while planning next season and download your fleet guide.
- 02
They get route ideas, the yachts and the crew, a little at a time.
- 03
A reminder arrives before the best weeks are booked.
- 04
They book with you, not with whoever they find later.
What’s included
Everything the funnel needs, built and run by us.
Landing pages
A page for each yacht or offer, built to turn visits into enquiries.
Lead forms
Short, simple forms on your website, in your ads and at your stand.
Email sequences
Written by us in your voice, and timed to how yacht buyers decide.
Boat show capture
QR codes and tablet forms at the stand, with emails that start before the show is over.
CRM handover
Every enquiry lands in your CRM or inbox, with its full history.
Tracking and reports
See which film, ad or show brought each enquiry, in clear monthly numbers.
How we work
From first call to first enquiry.
We map the journey.
A call and a look at what you have today: website, forms, ads and CRM.
We build it.
Pages, forms, emails and tracking, ready for your review before anything goes live.
We launch and connect.
Everything is linked to your ads, shows, website and CRM. You simply receive the enquiries.
We improve it every month.
We watch the numbers, keep what works and fix what doesn’t.
FAQ
Good questions.
We already get enquiries. Why do we need a funnel?
The enquiries you get are from people who are ready today. A funnel looks after everyone else, the ones who are interested but not ready yet. They are often next season’s buyers.
Does it only work if we run ads?
No. It works with every way buyers find you: your website, films, search and boat shows. Ads simply bring more people in, faster.
Do we need a new website?
No. We build on what you have and connect the pages and forms to your current site.
Who writes the emails?
We do, in your voice. You read and approve every email before it goes out.
Won’t the emails feel like spam?
Not when they’re useful. We send a few emails, only to people who asked to hear from you, about things they care about. Every email has a clear way to unsubscribe.
What about GDPR?
We take care of it. People agree before they join, know what they’ll receive and can unsubscribe in one click.
How much work is it for us?
Very little. We build it, run it and connect it to the CRM you already use, or set up a simple one if you don’t have one. You get the enquiries, with everything you need to follow up.
How soon will we see results?
The funnel starts collecting contacts from the day it goes live. Turning them into enquiries follows your sales cycle, so think in months, not days. Every month you see who joined, who enquired and what brought them.
Let’s talk
Let’s find where your buyers slip away.
Tell us how enquiries reach you today, and we’ll show you where a funnel would make the biggest difference.