Paid campaigns
Your yachts, in front of the right buyers.
Meta, Google and YouTube campaigns for manufacturers, brokers and charter companies. Aimed at people who can buy, and followed up until they’re ready to talk.
The problem
Why most yacht ads don’t bring buyers.
One yacht buyer can be worth more than a whole year of advertising. Yet most yacht companies pay for ads that reach the wrong people, once, and then stop. The buyers who were interested drift to a competitor, and nobody can say what the money brought back.
- 01
Boosted posts, not campaigns.
A post pushed to everyone, with no plan for who should see it or what happens next. It collects likes from people who will never buy.
- 02
The wrong people.
Your ads reach people who like yachts, not people who buy them. The budget goes with them.
- 03
One ad, then silence.
A buyer watches your film and moves on. Months later, they sign with the company that kept showing up.
- 04
No tracking, no answers.
Nobody can say which ad brought an enquiry, so nobody knows what to cut and what to put more behind.
- 05
The show ends, and so does the interest.
Buyers walk past your stand, take a brochure and never hear from you again. The most expensive week of your year, forgotten in a week.
- 06
Ads that look cheap.
A yacht that took years to build, in an ad made in an afternoon. Buyers notice, and it costs you their trust.
We fix all six, and show you what every euro brings back.
The difference
Same budget. A very different result.
Ads without a plan
- A boosted post goes to anyone who scrolls past.
- A buyer watches your film, then never sees you again.
- Boat show visitors leave with a brochure, and that’s the end of it.
- The money goes out, and nobody knows what came back.
- Rushed ads, next to a yacht that took years to build.
Campaigns with us
- Ads only for people who could buy or charter: owners, show visitors and people who looked at your yachts.
- Everyone who shows interest sees you again, with the next step.
- Show visitors hear from you before, during and after the show.
- Every enquiry is tracked back to the ad that brought it in.
- Ads we film ourselves, made to look as good as the yacht.
Retargeting
Interested once. Reminded until they’re ready.
Nobody buys a yacht after one ad. The decision takes months, sometimes more than a year. Retargeting keeps your yacht in front of the people who already showed interest, with the right message for where they are. It’s often the best value in the whole budget: the audience is small, and they already know you.
One buyer, for example
- Day 1
Watches half your film.
On Instagram, between two other posts. No click, no enquiry. Yet.
- Day 4
Sees the interior.
A carousel of the saloon, the cabins and the layout, made for people who watched the film.
- Day 9
Gets an invitation.
A private viewing at the next boat show, or at your shipyard.
- Day 14
Books a viewing.
The enquiry arrives with everything they watched and clicked along the way.
When to use it
Six moments where retargeting pays for itself.
- After a boat show
Everyone who visited your stand, scanned your code or opened your show page.
- After a launch film
Everyone who watched most of it sees the next step: the details, the layout, a viewing.
- Model page visitors
They looked at a yacht but didn’t enquire. We bring them back to it.
- Unfinished configurations
They built their yacht in your configurator, then left. We remind them of their own yacht.
- Enquiries that went quiet
A gentle reminder months later, when the timing might finally be right.
- Last season’s charter guests
Invite them back before the season opens, before they book somewhere else.
Ads bring them back. A lead funnel keeps them close through the whole sales cycle
Tracking
No tracking, no retargeting. We set it all up.
To show the next ad to the right person, the platforms need to know who watched, who clicked and who enquired. Without proper tracking, retargeting audiences stay empty, the ads learn from the wrong people, and nobody can say which ad brought a buyer. So before we spend a single euro, we set up the tracking and test it.
- Meta Pixel and Conversions API
Every visit, video view and enquiry reported to Meta from your website and your server, so nothing gets lost.
- Google tag and Analytics
Visits, model pages and enquiries measured across Google Ads, YouTube and your website.
- Every enquiry counted
Forms, calls, WhatsApp and brochure downloads, each tied to the ad that brought it in.
- Audiences built for you
Film viewers, model page visitors, configurator users, show visitors and past enquiries, ready to retarget.
- Consent done right
A cookie banner and consent settings that keep tracking within the rules in Europe.
- Checked every month
We test the tracking regularly, so nothing breaks quietly when your website changes.
What we run
A campaign for every moment of the year.
Each campaign has its own audience, its own ads and its own budget, timed to when buyers are deciding.
- 01
Boat shows
Before the show, we invite buyers to your stand. After it, we follow up with everyone who showed interest.
- 02
New model launches
Interest built months before the launch, so buyers are waiting on day one.
- 03
Retargeting
Everyone who watched your film or opened a model page sees you again, with the next step.
- 04
Charter season
Your open weeks, in front of guests in the markets that book, at the time of year they plan.
- 05
Yachts for sale
Each yacht in front of buyers looking for exactly that size, age and budget.
- 06
Search ads
Your yacht at the top of Google, the moment someone searches for one like it.
Boat shows
The show starts before you arrive, and ends long after.
- 01
Before
We invite the right buyers to your stand, with a reason to come: a new model, a first look, a private viewing.
- 02
During
Ads for the people at and around the show, and a quick way to leave their details at your stand.
- 03
After
Everyone who showed interest hears from you again, with films, details and an invitation to talk.
The budget
Every euro goes where it works.
Nobody knows in advance which ad will bring the buyers. So we don’t guess. We test, we measure, and we move the money.
- 01
We test.
Several ads and several audiences, each with a small budget, all running at once.
- 02
We measure.
Not likes or clicks: enquiries, and what each one cost.
- 03
We move the money.
More behind what brings enquiries, the rest switched off, and new ideas tested every month.
Example only. The ads and the numbers change with every campaign.
How we work
From the first plan to the first enquiry.
We plan.
Who you want to reach, where and when, with a clear budget.
We make the ads.
Films, photos and copy made for every channel. We shoot them ourselves.
We launch and test.
Several versions of every ad, with the budget moving to what works.
We report every month.
Spend, enquiries and cost per enquiry, in clear numbers.
FAQ
Good questions.
How much should we spend?
It depends on your markets, your yachts and the goal. We suggest a starting budget in the proposal, test with it, and only scale what brings enquiries. You approve the budget, and you can see where every euro goes.
How long until we see results?
The first weeks are for testing, so expect clear numbers after a month or two. Enquiries come first. Contracts follow your sales cycle, which for yachts is often months.
Do you make the ads too?
Yes. We film and design them ourselves, so every ad looks as good as the yacht in it.
Which platforms do you use?
Mostly Meta (Instagram and Facebook), Google and YouTube. If your buyers are somewhere else, LinkedIn for example, we go there too.
What is retargeting, exactly?
Showing your ads again to people who already showed interest: they watched your film, opened a model page or visited your stand. They see the next step instead of starting from zero. It only works with proper tracking, which we set up first.
Why does tracking matter so much?
Without it, the platforms don’t know who watched or enquired. Retargeting audiences stay empty, the ads optimise for the wrong people, and nobody can say which ad brought a buyer. Tracking is what turns ad spend into something you can measure.
Our website already has tracking. Isn’t that enough?
Often it isn’t. Many sites count visits but not enquiries, or lose data to the cookie banner. We check what you have and fix what’s missing before the first ad goes live.
Can you target a specific boat show?
Yes. We can reach people at and around the show, and follow up afterwards with everyone who showed interest.
How do we know it works?
Every enquiry is tracked back to the ad that brought it in. Every month you get a clear report: spend, enquiries and cost per enquiry.
Let’s talk
Let’s put your yachts in front of the right buyers.
Tell us which yachts, which markets and which shows. We’ll plan a campaign around them.